As Chinese manufacturing moves up the global value chain and China-Europe cooperation enters a fast track of in-depth integration, this will be one of the most dynamic commercial events in Central and Eastern Europe.

From April 23 to 26, MTP Poznań Expo will serve as the core stage for China-Poland economic and trade cooperation, where the 2026 Zhejiang International Trade (Poland) Exhibition will grandly open. As a key overseas self-organized exhibition hosted by the Department of Commerce of Zhejiang Province, this exhibition is based in Poland, radiates to Central and Eastern Europe, and connects the whole of Europe. With high-quality Zhejiang products as the core carrier, it builds a high-level business platform integrating exhibition, negotiation, matchmaking and cooperation, serving as a landmark event for Zhejiang-made products to explore the European market and deepen China-Poland economic and trade connectivity.

Quality Zhejiang Products Debut in Poznań

This exhibition brings together 72 outstanding Zhejiang enterprises presenting a full range of premium products in the automotive aftermarket. It serves as an important showcase for Zhejiang manufacturing to deepen its presence in the Polish and Central and Eastern European markets.

The exhibition focuses on fields including automotive repair and maintenance equipment, body components, auto parts, modification accessories, automotive electronic systems, anti-theft devices, tires, maintenance consumables, refueling equipment, car washing and care products, vehicle management systems, and professional technical services, covering core products along the entire automotive industry chain.

A series of on-site events will be held, such as professional buyer matchmaking meetings, innovative product promotions, and business negotiation salons, building an efficient communication bridge between exhibitors and buyers from Central and Eastern European countries including Poland, the Czech Republic, Slovakia, and Bulgaria. These events will help the brand slogan “ZHEJIANG MADE – WSZYSTKO, CZEGO POTRZEBUJESZ” (Quality Zhejiang Products, Global Reach) take root in Europe.

Highlight Events & Business Opportunities

A variety of themed matchmaking events will be held during the exhibition to achieve precise supply‑demand matching:

• One-on-one Negotiations with Central and Eastern European Buyers: Face-to-face meetings with local core distributors, agents and importers to efficiently reach cooperation intentions.
• Zhejiang Manufacturing Innovation Achievements Exhibition: A concentrated display of cutting-edge technologies such as intelligent auto repair equipment, new energy vehicle parts, and environmentally friendly maintenance products.
• Business Networking Reception: Expand professional networks and foster long-term partnerships in a relaxed atmosphere.

Exhibiting enterprises can rely on the exhibition platform to quickly access market channels in Central and Eastern Europe, obtain first-hand market information, and enhance the international influence of their brands.

A New Pillar for Zhejiang Products to Expand Markets, a New Driver of Trade

This exhibition represents a key strategic move for Zhejiang’s opening-up and China-Europe economic and trade development.As the economic core of Central and Eastern Europe and an important hub of the EU, Poland is the preferred gateway for Zhejiang enterprises to enter the EU market. The exhibition will serve as a new pillar for Zhejiang products to expand globally, helping them quickly penetrate Central and Eastern Europe and reach Western Europe, achieving a critical leap in global layout.

Meanwhile, by directly responding to the high-end market demands and technical standards of Europe, the exhibition will create a window for industrial upgrading, urging Zhejiang manufacturing to improve quality, efficiency and innovation-driven transformation, and promoting the shift from “product export” to “brand going global and technology going global”.

As a carrier for deepening economic and trade cooperation, the exhibition fully implements the spirit of the Belt and Road Initiative and the China-EU Comprehensive Strategic Partnership. It will serve as a bond to continuously deepen practical cooperation between China and Poland in automotive, manufacturing, trade and other sectors, driving steady growth in bilateral trade volume.

Furthermore, it will become a shining global brand card, further polishing the international reputation of “Made in Zhejiang”, significantly enhancing the recognition, reputation and market share of Zhejiang products in Europe, and injecting sustained momentum into the high-quality development of Zhejiang’s foreign trade.

Exhibiting Enterprises

Why Exhibit with Us?

The 2026 Zhejiang International Trade (Poland) Exhibition offers a golden opportunity for Zhejiang enterprises to expand into the European market:

• Targeted Audience: Thousands of professional buyers from Poland and Central and Eastern Europe are exclusively invited, ensuring efficient matchmaking and high conversion rates.
• Authoritative Platform: Hosted by the Department of Commerce of Zhejiang Province, and supported by the mature exhibition resources of MTP Poznań Expo, with influence covering the whole of Central and Eastern Europe.
• Comprehensive Product Categories: Full industrial chain exhibits of the automotive aftermarket, meeting one-stop sourcing needs of overseas buyers.
• Bilingual Service: On-site Polish-English bilingual support reduces communication costs and facilitates smoother business negotiations.

Over four exhibition days, the event connects Zhejiang manufacturing with business opportunities in Central and Eastern Europe through a one-stop platform, helping enterprises explore the European market and enhance international competitiveness.

Exhibits

Exhibition Information

• Exhibition Name: 2026 Zhejiang International Trade (Poland) Exhibition
• Date: April 23–26, 2026
• Venue: Poznań International Fair Ltd. , Poland

Organizer: Department of Commerce of Zhejiang Province

• Scale: 80 booths, 720 square meters
• Core Exhibits: Auto repair and maintenance equipment, auto parts, modification accessories, automotive electronics, maintenance supplies, etc.